Thursday, February 28, 2008

Supply Chain

In this model we are not dealing with product and as such we do not have to consider the supply chain as much as other business models.

The only supply that we have to manage effectivly is in relation to our marketing. We need a constant supply of Investors to help grow our site and add more value to the business. We also need a constant supply of new small business owners to build revenue. With out an adaquate supply of both, the business will lack the revenue that it will need to survive.

It is in the investor's best interest to post their profiles on our site becuase it is free to list and it brings them business. That being said, investors still need to be made aware of the service so they can sign up. To make them aware we will be doing the following:

- Extensive PPC advertising
- Industry specific media (newspapers, magazine and website) advertising
- Make use of viral marketing by creating ways for investors to spread the word themselves
- Partner up as affiliates with various Investment groups such as BC's Angel Forum
- Using a large list of personal contacts in the VC world to get it start.

All of these supply management operations will be cash flow funded after the initial few startup months.

1 comment:

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